My Work life

7+ years of turning "I have no idea what I'm doing" into "oh, I've got this."

Known for high emotional intelligence, goofiness, brand strategy, and process optimization

Current

The Harmony Labs | Learning to be Human
October 2024 - Present

Freelance

Operations Consultant | July 2022 - September 2024
2 years 3 months

  • Optimized client business processes by conducting organizational analysis, creating workflows in ClickUp, and developing SOPs → 30% increase in operational efficiency

  • Developed strategic initiatives to boost team performance and strengthen organizational culture:

    • Standardized 1:1 meeting processes → 25% increase in employee satisfaction

    • Restructured HR department → 30% reduction in time-to-hire

    • Implemented organizational OKRs → 90% goal attainment

    • Conducted productivity workshops → 15% increase in overall efficiency

EX Squared LATAM

1 year 11 months total

Marketing Manager | May 2023 - February 2024
10 months

  • Implemented SEO and paid advertising strategies tailored to the Latin American market → 20% increase in qualified leads

Change Management Manager | July 2022 - May 2023
11 months

  • Led implementation of OKRs methodologies → 70% improvement in goal alignment

  • Introduced Asana for project management → 50% increase in on-time delivery and streamlined workflows

  • Led productivity sessions on workflow optimization and habit formation → 60% boost in daily task completion rates

Social Media Manager | April 2022 - October 2022
7 months

  • Increased Instagram audience by 375% from 400 to 1,900 within three months

  • Launched high-impact LinkedIn newsletter → 29,000 subscribers in the first month through compelling thought-leadership content

Accenture

Paid Search Specialist | September 2020 - January 2022
1 year 5 months

  • Optimized SEO and PPC campaigns for global clients → 40% increase in organic traffic and 15% reduction in cost-per-click

Freelance

Digital Marketing Consultant | May 2020 - May 2021
1 year 1 month

  • Led brand launch of LoveLemon in Costa Rica → 50% increase in brand awareness and 20% rise in customer inquiries within three months

  • Executed SEO strategies for BetUS sportsbook → 30% increase in organic search traffic and 15% boost in conversion rates

International Center for Development Studies

Marketing Manager | May 2019 - June 2020
1 year 2 months

  • Overhauled website content, implemented SEO, managed paid campaigns → 30% boost in web traffic and 20% increase in inquiries

  • Introduced video production strategies → 15% enhancement in brand awareness

Academia Tica Spanish School

Marketing Specialist | October 2018 - June 2019
9 months

  • Developed multi-platform social campaigns → 25% boost in follower engagement and 10% rise in inbound inquiries

  • Created targeted email sequences → 30% open rate and 10% higher click-through rate

Altea Design

Ecommerce Manager | January 2018 - October 2018
10 months

  • Developed email marketing campaigns and remarketing ads → 20% increase in returning customer rates

  • Conducted A/B testing on product pages and checkout flows → 15% increase in cart-to-purchase conversions

  • Boosted online sales by 40% in two months